Born in Rome in November 1971. I spent my early childhood in wild Africa, before returning to Italian culture and then attending studies in rigid France.
In 1989 I took my BACCALAURÉAT B.O.I. at the prestigious Lycée International de St Germain-en-laye. Afterwards I attended the University of Communication of Paris, where I obtained a DEGREE in Global Communication and a MASTERS in Public Relations. The latter included a thesis entitled: “How to face intercultural barriers in international negotiations”.
During my time at the University I undertook a series of STAGES. At communication and advertising agencies – Euro Rscg and Equilibre; Asset Management companies – Pictet London; then at the marketing sector of Alitalia and at the Ipdc program at Unesco, United Nations in Paris.
I also had a number of interim JOBS: from acting for advertising to sailing ship crewman, from supermarket salesman to waiter in restaurants and McDonald’s, to drilling for waterhole in the Kalahari Desert in Africa.
I FOUNDED Loako, a humanitarian organization that since 1991 acts as an intermediary between European students and Third World development projects. Its main function is to promote humanitarian campaigns involving young volunteer and to organize summer school lessons, mainly to Ethiopia.
Having finished my studies in France in 1994, I spent a year traveling across the 5 CONTINENTS performing magic shows in pubs throughout twelve countries. This was helped by my fluency in 4 LANGUAGES.
At the end of 1995 I returned to regular employment with the UNITED NATIONS in Kenya, as assistant for communication development in East Africa. Based at Unesco headquarters in Nairobi, I appraised and implemented financial requests for Communication and Media activities.
At the end of 1996 I returned to Italy, Milan, and entered the ADVERTISING industry. For two years I worked for Gruppo Pubblicita Italia where I managed development projects promoting events, award ceremonies and shows.
At the same time, I CREATE an insert called ‘Opportunity’ for the weekly ‘Vita’, that focuses on work offers in the No Profit area. I become consultant in Social Communication for Italian Televisions and for advertising agencies.
I stabilize myself, the work experience accumulates, and the salaries are high…
In 1998 I realize a DREAM: do ‘the Round the world tour without money nor luggage’. I resign from my employment and submit my idea to sponsors and to the Guinness Book of Records. 109 days of high school of life around the world. The communication project gathers success; long articles from Daily and Weekly to Vogue, from The Los Angeles Times to People, from Talk Shows to Television News.
My name appears on TV quiz shows !
At this time I also began to write, and in 1999 German editor Bild-Ullstein bought and published my BOOK ‘Around the World’. It was then published in Italy by Piemme, in France by Hachette and in Canada by France Loisirs. More than 40 thousand copies sold and several awards won.
I publish articles for the press and enter the Order of JOURNALISTS. I cooperate with different newspapers, have my personal page on the magazine ‘Travel’ and I work for documentary film productions.
In 2000, I start my own Communications COMPANY – 01 Srl., which involved among other things, the creation of one of the first online travel communities: I signed agreements with Omnitel – Vodafone Group, followed by sponsors such as Benetton and National Geographic. An initial turnover of several hundred thousand Euros.
In 2001, I put into operation the first ‘INTERACTIVE Around The World Tour’ – creating, in effect, the first Reality travel show. I developed Nomad, a mobile platform that organizes EVENTS around the world: from Adventure to Sports, from Environmental to Humanitarian causes, from Culture to Games. I surpass the 40 countries visited.
My PRESS REVIEWarticles, ran more than 800 pages. I participate to various events as testimonial, moderator and opinion leader.
During 2002 I develop consultancies in image Communication and financial marketing. I also set up ORGANISATIONS such as the Cargo Freight Club, Outis, the first Webding and folkloric associations. I exhibit & sell my oil paintings.
I resign from running 01srl, though maintaining shares. I sign a collaboration with LifeGate, environmental company.
After 7 years in Milan, Brera, I returned to live in the historical centre of Rome. In 31 years I have lived in 22 houses.
From January 2003, I work for VIAGGI DELL’ELEFANTE. Prestigious Italian Tour Operator specialized in Luxury travels, I am in charge of the Marketing and Communication Management. Responsible for advertising and promotions, internet, client service, events and also chief of the Press Office.
On June 4 2004, I get MARRIED. She is Francesca Boeris Clemen, Doctor in Pediatric surgery. We live in Trastevere.
After 2 years as managing editor of, I become Vice President of the ‘Good News’ Association. I launch the MAGAZINE ‘Good News’, as Editor-in-Chief. Appreciations from the Italian Head of State, President Ciampi.
On June 27 2005, my SON Pietro is born.
With MONDADORI, Italian main editor, I publish my second Book “Make a Run!” – ‘100 experiences to give new colour to your life’.
In December, after 3 years of working with Viaggi dell’Elefante, I resign.
Often invited as a speaker by several SCHOOLS, I coin I’m also PROFESSOR in Marketing of Tourism in various Universities.
Employed by Kel12, T.O. specialized in luxury adventures, I’m incharge for a short period of the commercial development.
For RAI Television I develop a Format of travel: Car@van. I am the show host of 18 episodes of the TV Program on RAI Futura.
In September 2006 I become Country Manager Italy for the prestigious Indian company ‘OBEROI Hotels & Resorts’. I work with Tour Operators and Agencies, but also Corporate and Mice, PR and Press office. In 2007 the Oberoi Group is elected Best Hotel Brand in the World, by World’s Best Awards! In 2008 I broaden my responsibilities, becoming also Sales Manager for Trident Hotels. In all 30 locations between India, Egypt, Mauritius and Indonesia. I also get the Spanish market and collaborate with Lokananda representing other prestigious brands, such as Sanctuary Retreats by Abercrombie & Kent.
In April 2010, after nearly 4 years, I end representing The Oberoi Group.
I start my adventure with the historical Swiss group KUONI, as Country Manager for its Indian DMC, Sita.  January 2011 I increase the countries, assuming the responsibility in Italy also for Desert Adventures and Private Safaris, respectively Dmc for the Middle East and Africa. I promote travel services for over 25 Countries, in the Italian market. I grow business in all Operators segments, Leisure & Mice. End 2013, for the fourth consecutive year, Kuoni Destination Management wins the World Travel Awards as World Leading DMC’s!
I meet Ministers and write a couple of texts for the ghost writer of Italian Premier, Matteo Renzi. I also co-author the book “That train to Baghdad”.
In 2014 I launch ROUND THE WORLD Tours, group specializing in designing and promoting Round the World tours. In the years we work with major travel operators around the world and with National Geographic. My Tours appear also on The New York Times and on University thesis.
Responsible in Rome of Travel Massive, world’s largest community in travel industry. I publish my first book in english.
In 2015 I discover my name to be in TEXTBOOKS of Italian primary schools; three pages on my travels. I dedicate a 2 years educational project to a Public School.
I obtain the South African PASSPORT. After over 5 years I leave Kuoni, but keep representing Dmc’s through Thomas Cook India.
In the years, I support challenges of adventurers, present books and set up Traveler’s events. I create a viral initiative for Migrants called: ‘I sweep your street’, reported also by BBC World and Reuters International.
After 7 years I end working for DMC’s. From mid 2017 I’m in charge of representing the Somatheeram Ayurveda Group. World first brand for AYURVEDA Clinic Resorts, I handle sales & marketing in the European markets. @